Rhonda Abrams | The Eureka Reporter

Happy birthday Eleanor Roosevelt - Inspiration for these economic times

Published: Oct 9 2008, 11:53 PM · Updated: Oct 9 2008, 11:55 PM

By Rhonda Abrams

Listen to the news, and you’ll hear words that frighten every small businessperson. For the first time in my life, economists and analysts talk not just about recession, but use that most dreaded term “depression” and look to see how we pulled out of the Great Depression of the 1930s.

Can slow food save your local small business?

Published: Sep 19 2008, 12:20 AM · Updated: Sep 19 2008, 12:22 AM

By Rhonda Abrams

Want to help your own and fellow local small businesses? I’ve got an appetizing suggestion: buy and eat more “local” food.

Writing winning proposals

Published: Sep 4 2008, 11:51 PM · Updated: Sep 4 2008, 11:54 PM

By Rhonda Abrams

“Can you send me a proposal?” In many lines of business — especially for consultants and professional and technical service companies — submitting proposals is an essential part of business life. Yet, no matter how many proposals we’ve written, most of us freeze when faced with an empty computer screen and the knowledge that our words are going to decide whether we’ll be making money or not.

Who’s in your bullseye?

Published: Aug 22 2008, 12:02 AM · Updated: Aug 22 2008, 12:03 AM

By Rhonda Abrams

Who’s your customer? That’s one of the most important questions any business can answer, but it’s particularly important for small companies.

Learning to change

Published: Aug 14 2008, 11:15 PM · Updated: Aug 14 2008, 11:15 PM

By Rhonda Abrams

I once saw a handwritten note over a jar for tips: “If you fear change, leave it here.” To some extent, we all fear change. Yet, to survive in business (as in all of life) we have to learn how to change — and be willing and able to change when necessary.

Join a group, grow your business

Published: Aug 8 2008, 12:39 AM · Updated: Aug 8 2008, 12:39 AM

By Rhonda Abrams

Are you sitting there alone in your office, wondering how to grow your business? Well, there’s one piece of advice I offer virtually every entrepreneur: Join an organization. You can build a company faster, easier, and more successfully if you’re part of group serving your industry, community, or local entrepreneurs.

Putting it on Paper

Published: Aug 1 2008, 12:24 AM

By Rhonda Abrams

Even if you’re the most wired business marketer — flashy Web site, search marketing, huge number of contacts on LinkedIn — sooner or later, you’re still going to need something on paper. You’ll want marketing collateral — or printed pieces that support your marketing efforts.

Are your business bank accounts safe?

Published: Jul 24 2008, 11:41 PM

By Rhonda Abrams

With the collapse of a major bank, Americans are — rightfully — concerned about the safety of their money. The U.S. government, through FDIC (the Federal Deposit Insurance Corporation) protects up to $100,000 per individual, but what about your business deposits?

Online advertising for small business

Published: Jul 10 2008, 11:14 PM

By Rhonda Abrams

You see them on just about every Web site. They lurk at the side or the top of the page. Some are static, others blink, flash, even float across your monitor. Some pop up, blocking your view of the Web site you’re trying to visit or sticking around after you’ve closed a site. Online ads are everywhere, and while they might seem annoying, they’re often effective. Isn’t it time you considered online advertising for your small business?

Lessons from lemonade stands

Published: Jul 3 2008, 10:54 PM

By Rhonda Abrams

Ah summer! My favorite time of year: Long days, warm nights, millions of budding entrepreneurs opening their first businesses — lemonade stands.

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